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In: Content Creation

Writing Product Descriptions: 10 Tips To Persuade [1].

Are you looking for ways to write product descriptions that sell? Writing strong product descriptions is a crucial step in creating a successful ecommerce business [3]. Product descriptions are an important part of any online store [2]. They can help potential customers decide whether or not to buy your products.

When it comes time to write product descriptions for your own ecommerce business, start by imagining your ideal buyer [1]. Focus on your ideal buyer and understand how to write product descriptions that will appeal to them [4].

In this article, we’ll look at 10 tips for writing product descriptions that persuade customers to buy [1]. We’ll also look at some product description examples to help inspire your own product descriptions.

1. Writing Product Descriptions: Understand Your Ideal Buyer [4].

Understanding how to write product descriptions requires putting yourself in the shoes of your audience [1]. Think about what your ideal buyer might be looking for in a product. What problems does your product solve? What benefits does your product offer?

When you understand your ideal buyer, your product descriptions will be more persuasive [5].

2. Use the Word “You”

This is how retailer The Oodie starts the product description for its I Love Plants Oodie in the first of our product description examples [1].

“You love plants, but you don’t always have the time to look after them. That’s why we created the I Love Plants Oodie – so you can show your plants some love, even when you’re busy.”

Using the word “you” helps make your product descriptions more personal. It shows potential customers that you understand their needs and have created a product to meet those needs.

3. Avoid Obvious Statements

An effective product description should certainly contain a description of your product – but try to avoid the obvious [4]. Instead of saying “this product is high quality”, use language that shows potential customers why your product is of a high quality.

This product description calls on the craftsmanship of a bygone era to describe this modern product [4].

“This classic leather satchel is handcrafted with the same attention to detail as the traditional leather artisans of the past.”

4. Use Imagery

David’s Tea uses product descriptions that prompt readers to imagine themselves taking a sip and inhaling the delicious aroma [4].

“Imagine yourself sipping a cup of this delicious tea and inhaling the sweet aroma of ripe strawberries [4].”

Imagery helps potential customers to visualize how they will use your product.

5. Leverage Social Proof

Leveraging customer reviews, press mentions and other forms of social proof in your product descriptions can drive sales [2]. A product description example of this strategy could be something as simple as, “this purse has been shared more than 35,000 times on social media [2].”

6. Make Your Product Descriptions Scannable [1].

Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers [5]. Use short paragraphs, bulleted lists and headings to make your product descriptions easy to skim [1].

7. Include a Call-To-Action

The final piece you need to add to your product descriptions is a catchy call-to-action (CTA) [3]. A good CTA should be clear and direct, and should encourage potential customers to take the next step.

8. Add High-Quality Product Images

While product descriptions provide insights into what you’re selling, most people skim the text [3]. That’s why it’s important to add high-quality product images to your product descriptions. That way, you avoid creating a wall of text that makes your product description look off-putting [3].

9. Leverage SEO

It’s important to optimize your product descriptions for search engines [3]. This involves adding keywords that are relevant to product descriptions and metadata [3].

10. Seek Inspiration from Other Product Descriptions [4].

Take inspiration from other product descriptions before taking a pass at crafting your own. Look at how other brands are writing product descriptions and see what works for them.


Writing product descriptions that sell is an important part of running a successful ecommerce business [3]. To write persuasive product descriptions, you need to understand your ideal buyer and use language that speaks directly to them [3]. You also need to leverage social proof, make your product descriptions scannable and add high-quality product images [2]. Finally, seek inspiration from other product descriptions to help you craft your own [4]. With these tips, you’ll be able to write product descriptions that persuade customers to buy [2].


  1. https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell
  2. https://www.lightspeedhq.com/blog/product-description-example/
  3. https://www.hostinger.com/tutorials/how-to-write-a-product-description
  4. https://www.brafton.com/blog/content-writing/how-to-write-a-product-description-that-sells-11-examples/
  5. https://www.shopify.com/in/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell

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